Archive for immersion

Virtual Real Estate Space Fulfills Psychological Need

Posted in Uncategorized with tags , , , , , on February 8, 2010 by Mo Hax

We talk a lot about immersion and sense of place and spatial memory when talking about Second Life, OpenSim and other virtual worlds platforms and grids. Then every once in a while you have a renewed aha moment when it happens to you again. I just had one of those.

An island or an office?

While building out EDTECH Retreat early on in the process I fell in love with a lagoon and hammock spot that I started calling my office. Even though Rob has to work hard, Mo can relax. Amazingly, like so many other things, the relaxation translates across the virtual divide.

Mo's Beach Office

Then as the lodge started to take shape I realized I liked being here more than, well, in my home office—especially because I could share a virtual cubicle with friends, new and old, from all walks of life while actually working. For someone who works largely unconnected from others at any formal workplace this is significant.

Virtual Office Space

With most of the island done now, I sit on high peaks overlooking amazing atoll textures and oceanic waves far below.

Wave Watching

I’m relaxed and at home. I realized in that moment, this island is my office, not my home where I type on the keyboard. In fact, I made a simple titler so my avatar can sit comfortably in that office while I work on other things in other windows.

Titler

I realized having this virtual office space fulfills the psychological need for a definitive space. It feels more like I really am running a small business because I have office space, even if it is a hammock, couch, or overlook point on a peak.

Return to relationships

I have met many new friends in our new space and, yes, discussed business with some. But business is approached more like I imagine it would be on a golf course, indirectly and sincerely emerging from mutual need. Business is about relationships. And what better way to promote sincere relationships than starting with social media and the immersive experiences available in virtual worlds.

Hanging your shingle

Something about having walls and a storefront to hang your shingle on communicates a feeling of having really opened, taken the dive. Today the shingle has HTML and JavaScript inside it but what about the store itself, not just the store front?

Come on in

Never during this move to internet commerce, which probably started in the 90s, has any internet vendor or service provider been able to say these simple words to everyone, not just those in physical proximity. Today they can. Today someone learns about your goods or services through whatever means, usually word of mouth or internet search. They read your web page, sure, but now they can visit you in virtual person when meeting in actual person is prohibitive.

Big business lesson learned

In 2006 and 2007 we saw big business learn important lessons about use of virtual worlds, particularly marketing in Second Life. Many big Second Life supporters are quietly shutting down SL islands for different reasons including the natural migration to internal virtual worlds, like Second Life Enterprise. But one of the main reasons enterprise SL sites seemed to fail in 2007 is that enterprise failed to understand these virtual worlds best cater to smaller, intimate groups and settings, though large gatherings are certainly possible. Most enterprises are not equipped to work on that small level at all. Even if they manage to staff their space with greeters and such, those staffers are so removed from the core services and goals of the company that the spark of commerce fails to ignite.

Small business flourishes

Small business, on the other hand, leverages personal connection and attention as a core competitive advantage, as Daniel Pink describes well in Free Agent Nation. Virtual worlds like Second Life with large public communities, large availability of resources, and relatively low costs to maintain seem ideally suited to give that come on in feel which drives small business customer attraction and success.

Everyone can have a space now

Linden Labs apparently recognizes this need for space, for real estate. Giving premium members even the smallest bit of land is something that should have been done from the first day. Even if Linden Labs hadn’t decided to give land, the popularity of ReactionGrid and others shows that people want this probably based on that same psychological need we have to own real land. Nothing promotes ownership and belonging more, whether it be just for entertaining friends or discussing small projects with them. Isn’t that how business should be done anyway? Why should the executive golfers get all the fun?

Second Life: The Snow Crash Comparison

Posted in Uncategorized with tags , , , , , , , , on June 2, 2009 by Mo Hax

Fuzzy recently opened a discussion (but not comments) comparing Second Life to Snow Crash. Here’s my comment, which may or may not pass moderation:

I could not agree more about ‘Juanita’s faces’ and think avatar improvements are long overdue. My personal favorite would be hand and finger joints and animations (so we could do amazing things like this), but that ain’t happenin’ not with the focus on business over creativity. Those running Linden Labs seem to be sending a clear message that this ain’t your Philip’s SL anymore, for better or worse. To be fair, they have important things like making money to consider above making a toy for creatives to use, which in many ways is a backwards way to look at it (but that’s another discussion). The most frustrating argument to wage with any bottom-liner justifying SL, or any virtual world for business, is the importance of the avatar. Jaunita’s struggles for others to see that importance seem relevant more now than ever. But she did it anyway and everyone realized how key it was later. This is the same as business-types publicly denouncing the importance or relevance of avatar appearance only to secretly come to me or others and ask to help them with their hair/eyes/shape/clothes/shoes (and this has become a regular thing). Why can’t people just admit appearance and presence is core to any real collaborative, social activity–especially in a virtual world that focuses on immersion as the primary justification for 3D over 2D. Perhaps someday, until then, all we can do is play with what we have.

I recommend to those that have not read SnowCrash or Neuromancer (and I have not read the latter, yet), to swallow hard and read them, to the end (not just enough to add hip pith to your presentations). I’ll bet a good 50% of current Linden Labs employees have not read either. I’d love to be wrong.

That said, I hated SnowCrash, deeply. Here’s my original review (reposted from SL profiles, which I don’t use much these days):

Ok, just finished reading Snowcrash. Besides now understanding what everyone is talking about when they say that Neal Stephenson invented the terms ‘avatar’ and ‘metaverse’, which he admits is not exactly true in the appendix (but I won’t spoil the surprise), besides that, and knowing why everyone wears a katana on their back, why you can’t be a Hero (name) in SL, and why everyone likes to make really fast motorcycles in SL, besides that, well, and besides the interesting tangent into Sumerian mythology, and the radically wonderful explanation of divergent languages (I do so love linguistics) and besides the really really really (yes that is three ‘really’s) cool plank that Y.T. rides with telescoping wheels, and the Aleutian ocean surfing Raven pulls off, and the dog-brained rat things, besides all that I just must say I didn’t like it overall.

It was not a shock to me to read in Neal’s comments that originally it was intended as a collaborative work with a graphic novelist but that just didn’t work out. Neal’s writing style is amazingly different, fresh and the way he narrates the thoughts of everything, even inanimate objects makes it fun. I particularly liked his description of what a cute doggy thinks after it’s been turned into a radio-isotope-driven rat thing (here’s a hint, it thinks the same things).

I just have to say for me it was anticlimactic and devoid of any real reason to care, in fact, after his description of one possible near future–everything franchulated (his word), loglo and toxic waste everywhere, everyone pumping guns or steroids, 15-year-olds sleeping with psychopathic killers who turn out to be just nice guys doing their jobs (woops, I gave that surprise away, sorry)–well I just found myself not caring if the villain succeeded in the first place. “So what if the world is destroyed, or whatever.” Plus it doesn’t resolve any of the real relationship possibilities that it could have. I really wanted to see Y.T. meet up with Uncle Enzo in the end. Nope. Characters are shallow, colored-in drawings more fitting to a comic or pop-movie screen ala Matrix. And for that reason I would still recommend it. It is like watching an R-rated thrill-ride movie without the movie.

At least I can say I read the thing unlike so many poser ‘metaverse-evangelists’ out there referencing it without having a clue what they are talking about, or worse, making safe references to some Snowcrash-izm in front of a room of business people and a microphone that can’t question them on it so they can trick people into thinking they read it. You know who you are. Give Snow Crash a read. You can have mine. Just keep your expectations low and some f-bomb deodorizer around.

It may turn out that SL or whatever the leading virtual world becomes will be devoid of these Snow Crash items. SL might not have advanced animations and other smoothness that Crysis and WoW have, but hey, you can build and script a rat-thing, which is still pretty cool. /me looks through his inventory for radio isotopes.


When A Virtual Stranger Dies

Posted in Uncategorized with tags , , , , , , , , on May 12, 2009 by Mo Hax

I felt pain reading the tweets from friends and reading the words about the death of a stranger, to me anyway, but loved by many.

My feelings surprised me. Why was I feeling the loss that Dusan describes in a comment on Prokofy’s blog? Others felt it obviously much more severely. I talked to one person for some time about it. I can only attribute my feeling to the same loss when a teammate at work or from the local community dies. There is a connection without knowing them.

Greatest desire we have is to be missed

I also rewatched Seth Godin’s discussion about ‘tribes we lead’ the other day. He says a lot of good thought-provoking stuff, but I’ll admitt a little skepticism for this very successful self-brander and tribe/cult builder. At one point he says, “The greatest desire we have is to be missed.” I happend to disagree and would say our greatest desire is (not to sound too much like Baz Lurman in Moulin Rouge) to be loved and to learn to love. Sappy I know.

Anyway, today as I read Prokofy’s post questioning the authenticity of the claim that in fact someone has actually died in real life I wondered what possibly could bring someone to perpetrate such a horrible hoax on so many, if that turned out to be the case. Let’s hope indeed that no person is capable of bringing this much pain upon people for the sake of feeling missed among whatever other motivations. We just will never know.

Real closure may be impossible in a virtual world

The toughest reality we face when dealing with virtuality is that we often do not and cannot know the truth about others. I have heard so many stories of heartache from those deceived and deep into relationships, some with the same sex that did not know it, others because the line between pretend and real was never set, or was eventually eroded.

What is the difference between ‘augmentation’ and ‘immersion’?

Dusan talks about the difference between ‘augmentation’ and ‘immersion’ with the first being activities that extend and enhance life, such as conferences, socializing, working, and learning; and the second, those that draw us in away from life and are characterized by escaping life, like pretending to be a dragon, Arabian knight, pirate, vampire, agent, West Indian surfer, and yes, I confess, a woman (for about two weeks. I just couldn’t take it any longer. How do they do it?) To me both ‘augmentation’ and ‘immersion’ are valid. Although immersion is a serious tool for simulation and educational role play, if ever the term ‘game’ could be used to refer to SL, it would be in this context. But maybe ‘book’ gives a better comparison.

Am I reading the book or writing it?

My wife completed her first novel and we look forward to an upcoming trip to New York to pitch to some agents in person. As one of her default editors it has me thinking a lot about creative writing as it relates to the reader, writer, and actual characters involved. I find in Second Life that when I think in these terms it helps me make sense of things and psychologically categorize them better.

When I’m ‘reading’ the book I’m taking it in but not pretending myself. I’m taking in what is happening around me and relating to it, but I’m still me. I might bump into other ‘readers’ as we talk about the ‘book’ (SL itself) or other books or stuff not involving books at all.

When I’m ‘writing’ the book I’m creating my own character with his own appearance, actions, behavior, plot and relationships. Anyone observing my avatar while ‘in the book’ might think I have completely lost my mind, but only so much as anyone who allows themselves to be carried away into the imagination of any author. Choosing which characters to play, much like choosing which books one will read, is up to you. The only difference is that we are the authors in the pseudo-modernist sense.

We are the music makers, and we are the dreamers of dreams.

Both are valid states of mind, that is, so long as we can tell the difference.

Deception v.s. Immersion

Here’s the dilemma. When do we know if someone, even ourselves, are being ‘immersive’ or ‘deceptive’? Few draw this distinction. Fewer communicate it. Too many trust what they see, what they want to be true, what they imagine, even if they are not aware of it.

It is hard enough in the real world not to glaze over things we don’t want to accept in others. Sometimes that is essential to keeping a real relationship going. We can’t just be looking for each other’s faults. But the cartoon nature of Second Life makes it even easier when we put on our avatar goggles.

People could unfairly be accused of being deceptive when they were instead being ‘immersive’ without the other person knowing it. People being cruelly deceptive can later claim they were being ‘immersive’ without the person knowing. The danger, as with many things, is in the expectation.

Spoiler Alert!

It seems best to make sure the avatars we meet know the distinction, at some point, though it comes at cost of some fun for those that prefer to fall deeply into the illusion without a care for the reality behind it, not unlike when reading a good novel draw you in. The more immersed in the plot and characters of a novel the less you think about who wrote it and how. This is the goal, in fact, of narrative arts such as fiction writing and film.

But let’s not forget the serious side of all this, people are using Second Life and others for business and real-world collaboration activities that often require full transparency and real identity. Many business people judge immersion and art as irrelevant and silly, barriers to getting real business accomplished, which is an unfortunate dismissal of the core business driver:  people.

I think I have hit a middle-ground by providing my ‘about’ details in my profile, with a spoiler warning jokingly referring to the shattered illusions that might ensue once you know Rob, the dodge-ball-playing, 41-year old, homo-sapien, father-to-four me.