Trust Trumps Anonymity

Posted in Uncategorized with tags , , , , , , , on June 23, 2009 by Mo Hax

I still have strong feelings about the value of pen-name anonymity but have recently found cause to abandon my own. That’s right, Rob Muhlestein (pronunciation) now appears on my twitter profile as it long has on my Facebook page, but this post isn’t just about me, it’s about the journey to this point and why, since many have recently made the leap.

As I sat with a group of professional educators sharing real names and a bit about themselves in the first monthly meeting of the newly formed NC SL Educators community I realized how awkward it was not sharing my real name and more.

“I’m just Mo and interested in local educational uses of Second Life and technology,” I said. I didn’t get any strange reactions, but felt a genuine regret for not sharing more since they all had.

Photos of the event where innocently posted to facebook with my real identity tagged in them. When I realized I didn’t care, I knew something had changed in my point of view. So I thought about it.

Fact is, I’ve been thinking about this a lot for the past two months. The more friendships, conferences, and speaking opportunities emerge, plus the more I help beginners, and we have been helping a lot lately, the more I see a clear reason to just make the jump. Trust trumps anonymity.

A note of caution to beginners: Some take revealing their real life personal details in SL, or publically on the internet, very seriously, much more than I, which is why Linden Labs has a clear policy in their Terms of Service stating that you can get you booted from Second Life forever for something as simple as inadvertently revealing someone’s real name or occupation in Second Life without that person having done so first. This gives each user the option. I mention this because it is a lesson too many learn the hard way.

Real identity, shortcut to trust

Trust, even in a business context, can be developed over time with anonymity (as I’ve personally experienced many, many times). The issue isn’t that people can’t or won’t trust you unless they know the real you. It just takes longer to build trust that way. When onboarding hundreds, or building conference weak ties that you wish to develop, that inefficiency isn’t worth the benefits of anonymity. Perhaps this is what Erica and Sam Driver have always understood better than I.

Sometimes when I encounter a beginner in SL they are scared, even on safe corporate islands. SL is a scary place for beginners, no thanks to all the sell-out press coverage. I have even worn my otter avatar sometimes to help avoid any scary implications the ken-doll Mo avatar might unintentionally convey to beginners–especially women. If you have been to any info-hub entry point lately you will know what I mean.

It seems to me that when I use a real name tag titler, with email, it helps overcome that barrier, building trust, and ultimately speeding learning. Being able to confirm an identity with resources that person trusts, like Facebook, Linked-In, or the corporate phone book, is a shorter path to trust than sharing personal information about yourself anonymously. Besides, people just want to learn from someone they trust, they don’t need your life story. They may not even want to be friends afterward, sad, but real. The same goes for business communication, speaking engagements, and free agent community associations. Daniel Pink calls trust ‘the free agent operating system’ underlying and supporting every transaction and communication that happens in Free Agent Nation. If he’s right, then revealing your real self as quickly as possible just might be the boost in CPU you are looking for.

Rob is real. Mo has more fun.

The value of a pen-name, along with creativity, avatar customization, and self-expression, seems to be grossly under appreciated by too large a group of virtual worlds thinkers, evangelists, adopters, and implementers. So many miss the rich experiences approaching this artistic medium as just a ‘business tool.’ The very point of using virtual worlds such as Second Life is the immersion yet some dismiss it as useless, creative, right-brained, fluff. It is that immersive fluff that makes the ‘tool’ what it is. Those that forget this are wasting their time and money where other 2D options would do nicely.

Revealing real names obviously doesn’t stop us from enjoying writing the book as well as reading it or discussing it, which I earlier discussed in terms of augmentation v.s. immersion. If Second Life has a game element, it is when it becomes one or more interactive novels, books that I imagine and write with friends in that same mindset. The richest games are those that involve other human players. In this sense, Second Life is no different. Sometimes this distinction is unclear–especially for beginners. But finding that boundary seems to lead to the best experience making both lives better for it.

I talk about the evolution of identity, behavior and self-image in an upcoming blog post, The Immersion Curve.

Compartmentalized Identity is a Myth

With varying degrees of fanfare, avatars have been coming out for a while now. Why? Well a lot of them started out in Second Life or where ever as a means of entertainment. How important is it that your WoW guild actually know the real you? It doesn’t sound so unreasonable to maintain anonymity in a game setting. But soon many discovered, as I did, that Second Life is more than a game. As their real lives, personal and professional, became more intertwined with their use of Second Life drawing this distinction became logistically, and perhaps ethically, much harder to do.

I can think of several prominent avatars that passed through this, but won’t name any. For some presenting at conferences did it, others wrote papers, others where cited in interviews and marketing materials. Almost all faced the reality that eventually their level of involvement, which had established quite a brand and reputation associated with it, would require openly acknowledging the connection of that virtual and real identity.

I am sure many have gone on to alt another identity only to face the same dilemma over and over again with each. This conundrum is the very reason I generally prefer not to alt. [I still do on occasion to make machinima, create animations, and explore or develop in peace (since there is still no stealth function).]

You are you, no matter how many different personalities you might act out fictionally or otherwise. The more we can consolidate them, the more efficient, and perhaps happier, we’ll be.

Inadvertent Contact is Crucial for Innovation

Posted in Uncategorized with tags , , , , , , , on June 12, 2009 by Mo Hax

Though I have no statistics, it feels like many large enterprises have learned that to compete and keep good talent a looser organization structure and culture of trust are needed.  These organizations seem to understand the well-researched and documented trends toward a Free Agent Nation outlined by Daniel Pink in 2001. From my personal experience, IBM (my employer for whom I obviously do not speak) seems to understand this a bit more than others, but could still learn. I work from home. Own one car. Collaborate with main team and others globally through technology facilitation.

However, when it comes to virtual worlds and social media, big enterprise, and that doesn’t just mean corporations, face a serious risk of squelching innovation by not understanding the importance of “inadvertent contact”:

Those occasions of inadvertent contact, we’ll discover, are crucial for creativity and innovation. When our noggins ache from all that heads-down work, when we can’t solve a business problem on our own, or when we’re working with a team on a big project, we’ll seek a productive place where everybody knows our name they’re always glad we came.

Written two years before Second Life emerged, this notion is referred to informally as serendipity (an SL last name en plus) and was recently referenced as ‘weak ties,’ which I now believe both Grace and Daniel borrowed from Mark Granovetter: 1973. “ The Strength of Weak Ties.” American Journal of Sociology, 78 (May): 1360-1380 (reference from Grace’s amazing post).

Even though I work from IBM and would rather cite another example, the one I know best is the highly publicized Academy of Technology conference in 2009 (for which I created these video tutorials and which prompted the reformation of IBM Second Life Mentors soon thereafter):

Achieving that kind of relaxed conversation in that large of a group was a powerful thing.

Said the conference president, whom I would expect to say that frankly. But what was more interesting were the accounts I heard from unmentioned helpers at the event who had people tell them, “The first thing I want to learn is how to get rid of this after it is done.” Those same people, not all, shared experiences with helpers that it was the socializing and informal exchange of ideas between sessions that some found the most valuable part of the conference turning many, but perhaps not all, into people who now saw value in it. That doesn’t surprise me and many of you, didn’t surprise the helpers, and probably would not surprise Daniel Pink or even Benjamin Franklin

… as we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours; and this we should do freely and generously. [The Autobiography of Benjamin Franklin]

Ben Franklin never filed for a single patent. His enlightened and prosperous life, among many others, proves an open exchange of ideas does not affect one’s bottom line except to increase it. Enterprises should consider and understand this even if they choose another path–particularly when considering deployment and event management of virtual worlds and social media.

Limiting contact limits innovation

It really isn’t news that enterprise virtual world solutions have captured attention. Second Life released Nebraska, IBM demoed Lotus SameTime 3D; OpenSim,  Qwaq and Forterra Olive have been getting this attention for some time. All of these solutions focus on limiting contact with anyone but a select group for the sake of security and IP considerations. Clearly there are valid cases supporting this corporate paranoia. But sometimes I think enterprises listen to lawyers more than the people making the company great.

Something subtle, but important changed betwen the AoT and Nebraska. The AoT was also all in Second Life as well as on a private island. So people who came to AoT had, by default, a Second Life account and the opportunity to make even broader connections with people, places, and events they care about outside of the AoT closed island. With Nebraska and other walled garden deployements this opportunity is lost. The AoT was closed to the public, but inadvertent contact still played its part due to the number of participants. Obviously that is a huge value, but how much greater the value would be if the original AoT hybred access option still existed. Personally, I think that is where the money is, not to mention the answer to the availability-of-content dilemma facing Nebraska adopters.

Enterprises overly concerned about IP loss and security breech (valid concerns in proper context) are taking a default insularly position with regard to virtual worlds and social media deployment and usage.

Most of what happens in an enterprise virtual world or social media application does not need to be protected as confidential, yet it is business critical.

But since a lot of these companies really don’t know what they are even going to use these virtual worlds for, only that they need them, the default assumption that all events must be secure prevails limiting inadvertent contact, weak tie formation, innovation and ultimately profit.

Change the assumption: What does this event have to be secure?

I challenge enterprise decision makers to consider a different approach to virtual worlds deployments and events, if not a reconsideration of their corporate culture. With rational concern for IP and security, ask the group behind the event or deployement to demonstrate why that event requires the walled garden instead of making them prove it can be held in public or semi-private locations like Second Life grid, public OpenSim regions, or other place where inadvertent contact would be more likely and therefore promote a greater chance of innovation. What usage specifics or topics are not appropriate? If your company has a policy of all company communications whatsoever being conducted internally, then you face a much bigger problem, which Ben and I believe, will one day prove a substantial liability, far greater than the risk of exposing ideas to others. Companies that hord ideas simply prove their inability to act quickly enough on those ideas to make them competitive.

Second Life in New York, A Dream Come True

Posted in Uncategorized with tags , , , , , , , , , , , on June 6, 2009 by Mo Hax

This post is a little personal and, well, very sappy, but I include it as a case study in the miracle of social media and virtual worlds–specifically Second Life.

I have been to New York a few times. Love that town, more now than ever. Alicia (my wife) came to New York to pitch her future book to agents at the BEA Writer’s Conference Pitch Slam. I tagged along for fun and we called it an anniversary excursion. It turned out to be a dream come true for all the reasons a week alone in New York with your spouse is …

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Plus one big reason more. I met a long time Second Life friend Tamra Hayden (SL: Sands) and her husband Glenn who showed us around their New York, including Central Park …

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Wish you could have heard Tam belt it out under this famous walkway, which has been completely reconditioned with a wonderful ceiling. Just glad she didn’t shatter it (but she held back). What an amazing talent.

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We ate Thai food at one of Tamra’s places she found while living near the garment district and working at the now closed Zipper Factory Theater. Later, while on the upper west side,  we laughed as we ate cake and goofed off at the most serendipitously perfect little dessert cafe, LaLo’s, where Tom Hanks first meets Meg Ryan in You’ve Got Mail. I smiled so much my face hurt.

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A couple days later, while Alicia hobnobbed with book people, (which has an amazing story in there as well I’ll have to tell sometime), Glenn, Steve and I went to a great deli and toured the Intrepid while watching ships leave from Memorial Day weekend. Steve is like a brother, an uncle to my boys. I have worked with him almost 10 years and have only seen him in person three times. Yet my boys regularly brought their rock collections and other interesting things to show him over video conferences when they were growing up.

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[By the way, I learned a valuable lesson when trying to bring Steve into Second Life, never start with skin shopping. Scared the hell out of him I think. He hasn't returned, yet. But I talk to him at least three times a week over Skype, SameTime, and phone conferences.]

Turns out Glenn is a fellow pro coder and I wanted him to meet Steve. Glenn and Steve also both grew up in New Jersey or thereabouts.

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We talked code, talked engineering, talked about New York. What a great day.

It really is a miracle

Some people wonder if I have lost my mind when I gush about Second Life. But in what time or place could a closet-bound, pro coder, repressing his inner madrigal, ever happen to meet and befriend one of the biggest Broadway stars to live, let alone hear her sing live, dance with her, and eventually enjoy touring her stomping grounds with spouses? These glowing, wonderful experiences happen every day to people from all backgrounds and interests all over the world who come together–usually quite specifically–in Second Life. Can anyone question this tangible value of technology, social media, immersion and community?

Once upon a time…

I met Tamra when I attended my first live performance in Second Life. Trip Povtin and Tamra Sands knocked our pixeled socks off with their music on Broadway Live Island (SLURL). I found a YouTube video of part of the event. In fact, that’s me in the orange-ish shirt unable to walk. So nostalgic:

Tamra sang Think of Me, among many other beautiful pieces, and not one whit less than Emmy Rossum’s performance in the film. That song is like a HellFire seeker missle trained on the tough guy in me. Many years before that I saw Phantom on Tour with my wife. Tamra’s performance affected me no less profoundly than the live one did when I experienced Phantom some years back, likely because of the memory it invoked. Little did I know it would be the beginning of a miraculous Second Life dream come true later.

I had created autograph pads for the performers in the Second Life Ballet (as it was called then, Ballet Pixelle now) and gave Tamra and Trip one. It felt like such a trifle compared to what they had given me, but it was all I had to offer. I showed them around a bit and we had great fun shooting this Broadway Live island machinima together. [That rose in her hand is the first object I ever created in Second Life, a Valentine's present orignally for my wife.]

I will never forget the party after when one of Tam and Trip’s friends got out his otter and I mine and we ad libbed an entire distant cousin ferret family reunion. My stomach still hurts from laughing so hard.

Just yesterday Tamra closed out a Second Life performance with the song that my wife and I had recently heard performed live at Wicked, For Good:

(Elphaba):
I’m limited
Just look at me – I’m limited
And just look at you
You can do all I couldn’t do, Glinda
So now it’s up to you
For both of us – now it’s up to you…

(Glinda):
I’ve heard it said
That people come into our lives for a reason
Bringing something we must learn
And we are led
To those who help us most to grow
If we let them
And we help them in return
Well, I don’t know if I believe that’s true
But I know I’m who I am today
Because I knew you…

Like a comet pulled from orbit
As it passes a sun
Like a stream that meets a boulder
Halfway through the wood
Who can say if I’ve been changed for the better?
But because I knew you
I have been changed for good

(Elphaba):
It well may be
That we will never meet again
In this lifetime
So let me say before we part
So much of me
Is made of what I learned from you
You’ll be with me
Like a handprint on my heart
And now whatever way our stories end
I know you have re-written mine
By being my friend…

Like a ship blown from its mooring
By a wind off the sea
Like a seed dropped by a skybird
In a distant wood
Who can say if I’ve been changed for the better?
But because I knew you

(Glinda):
Because I knew you

(Both):
I have been changed for good

(Elphaba):
And just to clear the air
I ask forgiveness
For the things I’ve done you blame me for

(Glinda):
But then, I guess we know
There’s blame to share

(Both):
And none of it seems to matter anymore

(Glinda):
Like a comet pulled from orbit
As it passes a sun
Like a stream that meets a boulder
Halfway through the wood

(Elphaba):
Like a ship blown from its mooring
By a wind off the sea
Like a seed dropped by a bird in the wood

(Both):
Who can say if I’ve been
Changed for the better?
I do believe I have been
Changed for the better

(Glinda):
And because I knew you…

(Elphaba):
Because I knew you…

(Both):
Because I knew you…
I have been changed for good…

Tamra’s performance was every bit as powerful as Kristin’s, perhaps more so because she was singing to us in the room. Many of us left that performance moved to tears, smiling, changed for the better, like so many before them.

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Alicia and I have indeed been changed for good. Thank you Tamra, Glenn, Steve, and Second Life.

Second Life: The Snow Crash Comparison

Posted in Uncategorized with tags , , , , , , , , on June 2, 2009 by Mo Hax

Fuzzy recently opened a discussion (but not comments) comparing Second Life to Snow Crash. Here’s my comment, which may or may not pass moderation:

I could not agree more about ‘Juanita’s faces’ and think avatar improvements are long overdue. My personal favorite would be hand and finger joints and animations (so we could do amazing things like this), but that ain’t happenin’ not with the focus on business over creativity. Those running Linden Labs seem to be sending a clear message that this ain’t your Philip’s SL anymore, for better or worse. To be fair, they have important things like making money to consider above making a toy for creatives to use, which in many ways is a backwards way to look at it (but that’s another discussion). The most frustrating argument to wage with any bottom-liner justifying SL, or any virtual world for business, is the importance of the avatar. Jaunita’s struggles for others to see that importance seem relevant more now than ever. But she did it anyway and everyone realized how key it was later. This is the same as business-types publicly denouncing the importance or relevance of avatar appearance only to secretly come to me or others and ask to help them with their hair/eyes/shape/clothes/shoes (and this has become a regular thing). Why can’t people just admit appearance and presence is core to any real collaborative, social activity–especially in a virtual world that focuses on immersion as the primary justification for 3D over 2D. Perhaps someday, until then, all we can do is play with what we have.

I recommend to those that have not read SnowCrash or Neuromancer (and I have not read the latter, yet), to swallow hard and read them, to the end (not just enough to add hip pith to your presentations). I’ll bet a good 50% of current Linden Labs employees have not read either. I’d love to be wrong.

That said, I hated SnowCrash, deeply. Here’s my original review (reposted from SL profiles, which I don’t use much these days):

Ok, just finished reading Snowcrash. Besides now understanding what everyone is talking about when they say that Neal Stephenson invented the terms ‘avatar’ and ‘metaverse’, which he admits is not exactly true in the appendix (but I won’t spoil the surprise), besides that, and knowing why everyone wears a katana on their back, why you can’t be a Hero (name) in SL, and why everyone likes to make really fast motorcycles in SL, besides that, well, and besides the interesting tangent into Sumerian mythology, and the radically wonderful explanation of divergent languages (I do so love linguistics) and besides the really really really (yes that is three ‘really’s) cool plank that Y.T. rides with telescoping wheels, and the Aleutian ocean surfing Raven pulls off, and the dog-brained rat things, besides all that I just must say I didn’t like it overall.

It was not a shock to me to read in Neal’s comments that originally it was intended as a collaborative work with a graphic novelist but that just didn’t work out. Neal’s writing style is amazingly different, fresh and the way he narrates the thoughts of everything, even inanimate objects makes it fun. I particularly liked his description of what a cute doggy thinks after it’s been turned into a radio-isotope-driven rat thing (here’s a hint, it thinks the same things).

I just have to say for me it was anticlimactic and devoid of any real reason to care, in fact, after his description of one possible near future–everything franchulated (his word), loglo and toxic waste everywhere, everyone pumping guns or steroids, 15-year-olds sleeping with psychopathic killers who turn out to be just nice guys doing their jobs (woops, I gave that surprise away, sorry)–well I just found myself not caring if the villain succeeded in the first place. “So what if the world is destroyed, or whatever.” Plus it doesn’t resolve any of the real relationship possibilities that it could have. I really wanted to see Y.T. meet up with Uncle Enzo in the end. Nope. Characters are shallow, colored-in drawings more fitting to a comic or pop-movie screen ala Matrix. And for that reason I would still recommend it. It is like watching an R-rated thrill-ride movie without the movie.

At least I can say I read the thing unlike so many poser ‘metaverse-evangelists’ out there referencing it without having a clue what they are talking about, or worse, making safe references to some Snowcrash-izm in front of a room of business people and a microphone that can’t question them on it so they can trick people into thinking they read it. You know who you are. Give Snow Crash a read. You can have mine. Just keep your expectations low and some f-bomb deodorizer around.

It may turn out that SL or whatever the leading virtual world becomes will be devoid of these Snow Crash items. SL might not have advanced animations and other smoothness that Crysis and WoW have, but hey, you can build and script a rat-thing, which is still pretty cool. /me looks through his inventory for radio isotopes.


When A Virtual Stranger Dies

Posted in Uncategorized with tags , , , , , , , , on May 12, 2009 by Mo Hax

I felt pain reading the tweets from friends and reading the words about the death of a stranger, to me anyway, but loved by many.

My feelings surprised me. Why was I feeling the loss that Dusan describes in a comment on Prokofy’s blog? Others felt it obviously much more severely. I talked to one person for some time about it. I can only attribute my feeling to the same loss when a teammate at work or from the local community dies. There is a connection without knowing them.

Greatest desire we have is to be missed

I also rewatched Seth Godin’s discussion about ‘tribes we lead’ the other day. He says a lot of good thought-provoking stuff, but I’ll admitt a little skepticism for this very successful self-brander and tribe/cult builder. At one point he says, “The greatest desire we have is to be missed.” I happend to disagree and would say our greatest desire is (not to sound too much like Baz Lurman in Moulin Rouge) to be loved and to learn to love. Sappy I know.

Anyway, today as I read Prokofy’s post questioning the authenticity of the claim that in fact someone has actually died in real life I wondered what possibly could bring someone to perpetrate such a horrible hoax on so many, if that turned out to be the case. Let’s hope indeed that no person is capable of bringing this much pain upon people for the sake of feeling missed among whatever other motivations. We just will never know.

Real closure may be impossible in a virtual world

The toughest reality we face when dealing with virtuality is that we often do not and cannot know the truth about others. I have heard so many stories of heartache from those deceived and deep into relationships, some with the same sex that did not know it, others because the line between pretend and real was never set, or was eventually eroded.

What is the difference between ‘augmentation’ and ‘immersion’?

Dusan talks about the difference between ‘augmentation’ and ‘immersion’ with the first being activities that extend and enhance life, such as conferences, socializing, working, and learning; and the second, those that draw us in away from life and are characterized by escaping life, like pretending to be a dragon, Arabian knight, pirate, vampire, agent, West Indian surfer, and yes, I confess, a woman (for about two weeks. I just couldn’t take it any longer. How do they do it?) To me both ‘augmentation’ and ‘immersion’ are valid. Although immersion is a serious tool for simulation and educational role play, if ever the term ‘game’ could be used to refer to SL, it would be in this context. But maybe ‘book’ gives a better comparison.

Am I reading the book or writing it?

My wife completed her first novel and we look forward to an upcoming trip to New York to pitch to some agents in person. As one of her default editors it has me thinking a lot about creative writing as it relates to the reader, writer, and actual characters involved. I find in Second Life that when I think in these terms it helps me make sense of things and psychologically categorize them better.

When I’m ‘reading’ the book I’m taking it in but not pretending myself. I’m taking in what is happening around me and relating to it, but I’m still me. I might bump into other ‘readers’ as we talk about the ‘book’ (SL itself) or other books or stuff not involving books at all.

When I’m ‘writing’ the book I’m creating my own character with his own appearance, actions, behavior, plot and relationships. Anyone observing my avatar while ‘in the book’ might think I have completely lost my mind, but only so much as anyone who allows themselves to be carried away into the imagination of any author. Choosing which characters to play, much like choosing which books one will read, is up to you. The only difference is that we are the authors in the pseudo-modernist sense.

We are the music makers, and we are the dreamers of dreams.

Both are valid states of mind, that is, so long as we can tell the difference.

Deception v.s. Immersion

Here’s the dilemma. When do we know if someone, even ourselves, are being ‘immersive’ or ‘deceptive’? Few draw this distinction. Fewer communicate it. Too many trust what they see, what they want to be true, what they imagine, even if they are not aware of it.

It is hard enough in the real world not to glaze over things we don’t want to accept in others. Sometimes that is essential to keeping a real relationship going. We can’t just be looking for each other’s faults. But the cartoon nature of Second Life makes it even easier when we put on our avatar goggles.

People could unfairly be accused of being deceptive when they were instead being ‘immersive’ without the other person knowing it. People being cruelly deceptive can later claim they were being ‘immersive’ without the person knowing. The danger, as with many things, is in the expectation.

Spoiler Alert!

It seems best to make sure the avatars we meet know the distinction, at some point, though it comes at cost of some fun for those that prefer to fall deeply into the illusion without a care for the reality behind it, not unlike when reading a good novel draw you in. The more immersed in the plot and characters of a novel the less you think about who wrote it and how. This is the goal, in fact, of narrative arts such as fiction writing and film.

But let’s not forget the serious side of all this, people are using Second Life and others for business and real-world collaboration activities that often require full transparency and real identity. Many business people judge immersion and art as irrelevant and silly, barriers to getting real business accomplished, which is an unfortunate dismissal of the core business driver:  people.

I think I have hit a middle-ground by providing my ‘about’ details in my profile, with a spoiler warning jokingly referring to the shattered illusions that might ensue once you know Rob, the dodge-ball-playing, 41-year old, homo-sapien, father-to-four me.